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功能性面料及其研发背景

市场需求正在发生趋势性变化，消费更加注重效益，追求性价优，呈现出从注重量的满足向追求质的提升转变。消费更加注重情感属性，追求精神上的愉悦，从关注有形产物向关注服务体验转变。消费者对商品的时代性需求逐渐增长，追求个性化和时尚化，从模仿型排浪式消费向个性化、多样化消费转变。转变特征主要表现为以下叁点：

The market demand is undergoing a trend change, consumption is more focused on efficiency, seeking the best price,It shows a shift from the satisfaction of the quantity to the improvement of the quality.Consumption is more focused on emotional attributes and pursues spiritual pleasure.From focusing on tangible products to focusing onservice experience.Consumers' demand for the era of goods is gradually increasing, pursuing individualization and fashion, from imitation-type and wave-type consumption to individualized and diversified consumption. The transformation characteristics are mainly manifested in the following three points:

①消费需求升级Consumer demandupgrade

随着科学技术的进步及生活水平的提高，健康、舒适、环保、智能成为人们生活方式的主流。

With the advancement of science andtechnology and the improvement of living standards, health, comfort,environmental protection and intelligence have become the mainstream ofpeople's lifestyles.

②消费更趋理性Consumption is morerational

消费者在消费过程中，更多的关注产物的实用性、功能性和安全性，实用主义、品质消费成为发展趋势。

In the process of consumption, consumers are more focus on the practicability, functionality andsafety of products, and pragmatism and quality consumption have become the development trend.

③内需潜力巨大Huge potential of domesticdemand

消费已经成为国内经济增长的主动力，规模庞大、活力充沛的国内市场将为纺织行业提供强大的发展动力。

Consumption has become the main driving force for domestic economic growth. The large-scale and energetic domestic market will provide a strong driving force for the textile industry.

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